German football team announces new Danish signing with LEGO
German football team Eintracht Frankfurt have signed a Danish U19 international from FC Copenhagen – and they naturally turned to LEGO to announce their new midfielder…
All eyes across the continent are on England and Spain at the moment following last night’s Euro 2024 final, but it’s worth stopping to give props to Eintracht Frankfurt for their inventive signing announcement. The team’s official X account published a mock-up of 19-year-old Oscar Højlund as a new LEGO set (consisting of exactly one minifigure), riffing on the midfielder’s Danish heritage.
It’s a tidy piece of photo editing from the club’s social media team, though Højlund may feel slightly aggrieved at the number of lines on his minifigure’s face. (Does that look like a 19-year-old to you?) Eintracht captioned the image: “Thinking about our next –build– transfer.” Højlund made his debut for Copenhagen at 18 years old, and moves to the Bundesliga with a five-year contract.
You might recognise that surname if you’ve got your finger on the football pulse, as Oscar’s older brother Rasmus is a regular starter for Manchester United. His twin brother also plays for FC Copenhagen, while his parents were both professional footballers, so you could say it runs in the family. (Eintracht’s website was keen to point that out at least.)
No word yet on whether Oscar Højlund has any personal interest in LEGO, but he wouldn’t be the first athlete to pick up the bricks – famous sports stars known to dabble in plastic include the Lionesses’ Lauren Hemp, England men’s centre-back Lewis Dunk and Wimbledon Women’s Singles Champion Barbora Krejcikova.
Featured image: Eintracht Frankfurt
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