LEGO Star Wars’ identity might be evolving for the future
The identity of LEGO Star Wars may be shifting in 2025 according to rumours, adapting alongside that of the wider franchise.
Rumours for LEGO Star Wars early next year suggest that 2025 will start with only two playsets and a 4+ model. Otherwise, it’s reported to be display-centric sets. That’s a considerable shift for the theme where usually, playsets would outnumber adult-focused display models. The reverse is rumoured for the first half of 2025 though.
It’s worth noting that the rumour of many display models in the first half of next year may be balanced out with just as many playsets and 4+ models later in the year. Still, it would mark a notable change for the theme.
Rumoured LEGO Star Wars 2025 sets
| LEGO set | Price | Pieces | Release date |
|---|---|---|---|
| 75399 TBC | $79.99 | TBC | May 2025 |
| 75401 Ahsoka’s Jedi Interceptor | £39.99 / $44.99 | 290 | January 1, 2025 |
| 75402 ARC-170 Starfighter | £59.99 / $69.99 | 497 | January 1, 2025 |
| 75403 Buildable Grogu with his Pram | £89.99 / $99.99 | 1,048 | January 1, 2025 |
| 75404 Midi-scale Acclamator | £44.99 / $49.99 | 450 | January 1, 2025 |
| 75405 Home One | £69.99 / $69.99 | 559 | January 1, 2025 |
| 75406 TBC | TBC | TBC | TBC 2025 |
| 75407 Star Wars Logo | $79.99 | TBC | May 2025 |
| 75408 Jango Fett Helmet | $79.99 | TBC | May 2025 |
| 75410 N-1 Starfighter | £32.99 / $29.99 | 92 | January 1, 2025 |
| 75416 Chopper | $99.99 | TBC | May 2025 |
| TBC UCS | TBC | TBC | May 2025 |
All LEGO rumours should be taken with caution but such a shift in the identity of LEGO Star Wars isn’t entirely unbelievable when you consider the state of the wider franchise.
There’s evidence to suggest that Star Wars is shifting towards targeting an older audience these days with new series focusing on more mature themes and even animated content has primarily been adapting to an older demographic.
According to a report from The Wrap shared by Jedi Temple Archives, the Star Wars fandom skews older than most other franchises with the movies appealing to the oldest enthusiasts and the series being more evenly split, but still skewing older.
Take The Bad Batch, for instance. Its topics and level of violence aren’t quite like that of early episodes of The Clone Wars, targeting an older audience. While that series received only two LEGO Star Wars sets, it was followed by many other series that aren’t primarily targeting a younger audience including Andor, more seasons of The Mandalorian, Kenobi and Ahsoka.
That’s aside from one major outlier – Young Jedi Adventures. The High Republic series is undoubtedly aimed towards kids and has two LEGO sets to its name at the time of writing. The animated show appears to be part of an effort to attract a younger audience to the Star Wars franchise from Lucasfilm.
While 4+ models are nothing new for LEGO Star Wars, the bright colours and cheerful cast combined with the limited level of violence in the series match well with the LEGO Star Wars sets. Whether these efforts will be a success has yet to be seen, but it shows that Lucasfilm and Disney are still making moves to appeal to a young audience.
The success of the series’ LEGO Star Wars sets may have an impact on the future of the theme and whether or not younger audiences will become less of a priority for the LEGO Star Wars team. While the rumours have yet to be confirmed, Disney has acknowledged the increased appeal of Star Wars to older demographics rather than young audiences too.
On both the Hasbro and Disney Store websites, adult-focused collectables are displayed before toys with the rest of the page being a surprisingly split mix of items that will likely only appeal to adults as well as typical toys for children. Clicking the lightsaber banner on the Disney Store will take you to a page with more expensive display items listed first too. Note that these screenshots were taken in a browser with no previous cache or cookies to affect the listings.
Clicking a banner further down the page on the Disney Store displays a more typical mix of toys, but even the listed LEGO sets are split between playsets and collectable models.
It’s not just the LEGO Group that is rumoured to be noticing a shift in the identity of LEGO Star Wars, making the rumours less unlikely than you might expect. Hasbro’s efforts in Star Wars merchandise are similar to that of the LEGO Group, with an array of toys as well as adult-centric programs including Black Series and Haslab, which is a crowdfunding service similar to the BrickLink Designer Program. It goes to show that companies are well aware of the profit that can be made from an older demographic when they are specifically targeted and the LEGO Group is all too aware of this with the Ultimate Collector Series.
Heading back to the Disney Store specifically, looking at the Star Wars page compared to that of Disney, Pixar and Marvel presents some staggering differences. Notably, typical toys and products for children are advertised before items that would appeal primarily to adults. For LEGO Marvel in 2025, rumours suggest that the focus of that theme isn’t changing too much.
Rumours should always be taken with caution, and it may be that LEGO Star Wars won’t be as display-focused in 2025 as it appears to be currently. It may be that the focus of the theme is shifting to that of display play as LEGO Fortnite was designed with this in mind. Even considering the rumours, the LEGO Star Wars team seemingly aren’t alienating their younger fans entirely and with the vast number of older builds that will be available next year, children aren’t going to be left out.
But with the likes of May the 4th and its annual display-centric sets and more LEGO Star Wars collections aimed towards adults, we wouldn’t be surprised to see the LEGO Group shift the identity and focus of LEGO Star Wars in 2025 to appeal mostly to adults with a disposable income and collectors of minifigures, models and pieces alike. It has yet to be seen, but the evidence suggests that there would be good reason for such a change.
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Author Profile
- LEGO has been a part of my life ever since I was young. It all started when my brother passed down 7657 AT-ST to me. It’s guided me through my early years, through school and eventually through my degree in journalism. I still have all my collection proudly on display, including my many NINJAGO sets, my favourite of all the LEGO Group’s themes. Outside of Brick Fanatics I am an avid gamer and enjoy a good game of Dungeons & Dragons.
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