LEGO’s Build the Change global challenges inspire over two million children
Over two million children have been developing creative solutions to sustainability issues via the LEGO Group’s Build the Change program.
The LEGO Group’s Build the Change program has been busy empowering children around the world to build a more sustainable future through play. In fact, a newly-released report states that figure has more than doubled since 2022 to over two million and is on track to reach even more kids by 2024.
“We are delighted that so many children can participate in our flagship Build the Change program,” said the LEGO Group’s Diana Ringe Krogh, Vice President of Social Responsibility.
“Children growing up today care about their future and our planet, so helping them to understand and take on environmental and social challenges in a playful way really matters. Not only can this develop their creative confidence, agency, and compassion, but their ideas can inspire real change. And we’re excited to help make their voices heard.”
The Build the Change program has seen children come up with all sorts of potential creative solutions for tackling a wide range of global sustainability issues, from floating vegetable farms to carbon-munching dragons.
“I learnt that creativity is really important,” said one 8-year-old who participated in a Build the Change experience, “and that we can use it to help nature.” Another child added, “We don’t want to be placed at the kids’ table anymore when it comes to making big decisions that affect our future.”
The LEGO Group has revealed that additional Build the Change challenges will be taking place in 2024, including empowering children to design more inclusive places and spaces. Build the Change experiences will also be coming to LEGOLAND Discovery Centres around the world at some point later this year.
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- From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.
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