LEGO celebrates the first official International Day of Play
The LEGO Group’s efforts to create an official International Day of Play have been successful and the first of the annual events starts today.
In March, the LEGO Group’s campaign to start an International Day of Play was accepted by the United Nations and today is the first International Day of the Play as the LEGO Group celebrates the playful event.
The LEGO Group and LEGO Foundation’s CEOs Niels B. Christiansen and Sidsel Marie Kristensen have voiced their opinions on the importance of the new International Day of Play while sharing statistics supporting the need for the day.
A recent survey commissioned by the LEGO Group of 25,500 children and 36,000 parents in 36 countries showed that 59% of parents indicated they worry that their children do not have enough playtime, do not have enough access to fun activities and worry that their child does not have enough playtime as a family.
91% of parents said that play improves their family’s overall well-being, and families who play rated their own happiness higher than those who don’t.
You can read the full comments from the CEOs by clicking here. Every June 11 from now on will be celebrated as an International Day of Play and the LEGO Group is calling on governments, organisations, schools and parents to prioritise the space and time children need to play.
It’s also being requested that resources and policies be improved for educators, parents, and caregivers to facilitate quality play and increase access to quality play for children facing additional barriers such as special educational needs and disabilities, poverty, or conflict.
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- LEGO has been a part of my life ever since I was young. It all started when my brother passed down 7657 AT-ST to me. It’s guided me through my early years, through school and eventually through my degree in journalism. I still have all my collection proudly on display, including my many NINJAGO sets, my favourite of all the LEGO Group’s themes. Outside of Brick Fanatics I am an avid gamer and enjoy a good game of Dungeons & Dragons.
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