LEGO launches new VIP experience at Discovery Centers
LEGO Discovery Center visitors in Atlanta can try out a brand-new VIP experience, including time with professional Master Builders.
The LEGO Discovery Center at Phipps Plaza, Atlanta, has introduced a new VIP experience, called Behind the Brick. The idea of the attraction is to experience what it’s like to be a Master Model Builder for yourself in a 60-minute experience.
Included in the ticket is early entry to LEGO Discovery Center Atlanta and admission for a full day, full access to the Master Model Builder’s Workshop, build time with a Master Model Builder, a custom LEGO nametag, a souvenier photo with a brick-built LEGO frame, a VR experience, and snacks. Prices start from $49.99 per person and children must be accompanied by an adult.
Master Model Builders are the professional LEGO builders who build the huge models showcased in Discovery Centers. They also regularly engage with guests visiting LEGO locations and have even gotten involved with teasing upcoming LEGO sets in the past. This experience appears to offer kids one-on-one time with a Master Model Builder, helping them to learn more about LEGO and have fun creating some fresh builds.
You can learn more about the Behind the Brick experience and book tickets in Atlanta here. It’s not yet clear whether this experience will come to other Discovery Centers around the world.
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