Why the LEGO Group keeps making so much money
We’re looking past the top-line messages from the LEGO Group’s financial results for the first half of 2024 and are digging into why its top themes perform so well.
The LEGO Group regularly shares interesting tidbits about the inner workings of the company, including financial success, consumer trends, and the best-selling themes across the board, as it just has for the first half of 2024. That’s not just of interest to those of you who happen to own a similar multi-million toy company; it also offers insight into some of the decisions going on behind the scenes.
The better the LEGO Group performs, the more money it has to invest in more sets – and more sets is only good news for LEGO fans. The LEGO Group has also opened plenty of new stores, is investing in sustainability and other initiatives, and a wealth of other things that even consumers should be happy to see.
Beyond that, however, there are also some lessons to be learned from the financial results when you dig a bit deeper. Join Brick Fanatics‘ Matthew for a deep dive into what the financial results actually mean for LEGO – and for us as LEGO fans looking ahead. Click through to our YouTube channel to watch along there and share your thoughts in the comments, or click the embedded video below.
Support the work that Brick Fanatics does by buying your LEGO sets using our affiliate links. Thank you!
Author Profile
- I write about all the very best fandoms – and that means LEGO, of course. Spending so much time looking at and talking about LEGO sets is dangerous for my bank balance, but the LEGO shelves are thriving. You win some, you lose some.
Latest entries
January 2025 sets18/09/2024Rumoured details for LEGO Icons 2025 sets suggest some too-good-to-be-true prices
News18/09/2024Here’s what else you could get for the price of LEGO Star Wars Jabba’s Sail Barge
Best Deal18/09/2024Last chance to pick up these five retired LEGO sets
News18/09/2024What to expect from LEGO’s new Formula 1 partnership
