LEGO partners with Blockbuster for retro SDCC 2023 booth

The LEGO Group has teamed up with Blockbuster Video to build a retro LEGO booth at San Diego Comic-Con 2023.

If you’re on the ground at SDCC this year, you’ll be able to live like it’s the 1990s at the LEGO Brickbuster Video booth, which is styled on classic Blockbuster Video stores – complete with dozens of VHS tapes recreating retro movies through a LEGO lens. Located at #2829, the booth features more than 50 new LEGO sets, including the upcoming August Marvel releases and September Star Wars sets.

There’s also a hands-on building table, a pop-up LEGO Store to buy the new sets weeks ahead of their wide release date, and life-size LEGO models designed to resemble classic cardboard standees. You won’t find any major exclusive sets or minifigures, but the LEGO Group is giving away LEGO Brickbuster Video membership cards and pins, and there’s a Build Your Own Minifigure experience with a limited-edition torso up for grabs.

“We always aim to provide an unforgettable fan experience at San Diego Comic-Con,” said Maddie Boushie, senior brand manager at the LEGO Group. “There was a time where you could find your favourite movies, video games and TV shows all under one magical roof at the local Blockbuster, so we knew the retro video store could help unify all the exciting LEGO play worlds we offer.

“Our LEGO Brickbuster Video experience houses beloved entertainment and video gaming properties together with new LEGO building sets and hands-on building activities, offering fans a chance to unlock their imaginations and inspire their next playful adventure.”

The LEGO SDCC 2023 schedule includes two panels, three signing events and a Q&A with the designer behind the ‘cardboard’ standees, which encompass a Captain America statue (that changes daily) and a scene inspired by 75353 Endor Speeder Chase Diorama. Check out the full rundown of all things LEGO at SDCC 2023 below.

LEGO SDCC 2023 event	Location	Date and time (PDT)
LEGO: I Had a DREAMZzz Last Night About NINJAGO!	Room 6BCF	July 20, 10.30am-11:30am
DREAMZzz signing	LEGO Booth	July 20, 12pm
NINJAGO talent signing	LEGO Booth	July 20, 1.30pm
Meet the Masters! LEGO MASTERS signing	LEGO Booth	July 21, 12pm
LEGO MASTERS: Behind the Bricks	Room 25ABC	July 21, 4pm-5pm
Q&A with Design Manager Pete Donner	LEGO Booth	July 21, 5.30-6pm

The LEGO Group has already revealed multiple sets at San Diego Comic-Con, including three new Star Wars models and two new Sonic the Hedgehog BrickHeadz.

Support the work that Brick Fanatics does by purchasing your LEGO using our affiliate links.