LEGO now listed among San Diego Comic-Con 2024 exhibitors

The exhibitor list for San Diego Comic-Con 2024 has now been updated, adding the LEGO Group to those who’ll be in attendance at the show.

This year’s annual San Diego Comic-Con will be kicking off on July 25, 2024, with the four-day pop culture event showcasing multiple fan-favourite movies, TV shows, comic books, toys games and more.

Among the many exhibitors who’ll be in attendance at the convention is the LEGO Group, with the company located at booth 2829 on the recently revealed official floor plan for the show. However, at the time, it was noted that the LEGO Group wasn’t included in the full exhibitor list for SDCC 2024, presumably due to an error.

That mistake has been corrected though and the company now appears on the exhibitor list as LEGO Systems Inc. Beyond that there are still no details regarding any potential LEGO exclusives that may be available at the show, or if the LEGO Group will be participating in any SDCC 2024 panels.

The US convention used to be the place for picking up all kinds of super-rare LEGO sets or promotional items, but none have been forthcoming in recent years. Two different variants of a tiny LEGO NINJAGO Baby Riyu were given away at last year’s show, but they were a far cry from the limited-edition items available at previous events.

We’ll hopefully find out more about the LEGO Group’s plans for SDCC 2024 in the weeks to come and will report on any major announcements or giveaways from the show if and when they come through.

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